OptiBoost has entered into an agreement with the Dutch company Porta Nova. The agreement applies to the evaluation of OptiBoost for cut flowers, the system will be installed in January 2022
We are thrilled to announce that we’ll be delivering a OptiBoost for cut flowers system to the world-renowned Dutch rose grower Porta Nova! Early 2022, we’ll start the work together and evaluate the system.
Porta Nova is one of the most respected brands in the flower industry and is known for its very high quality. They are the largest grower in the world of the famous Naomi rose, Porta Nova annually produces about 60 million roses.
The rose is the main Dutch grown red rose in the high-end red rose segment. It continues to conquer hearts with its beauty.
Porta Nova is a rose nursery that specializes in cultivating top-quality Red & White Naomi roses. In the modern and environmentally friendly greenhouse in the Netherlands, they do everything in their power to assure that the roses grow to perfection.
Says, Stefan van Vuuren, Commercial Director & Owner, Porta Nova
The above developments and the close collaborations with their partners have enabled Porta Nova to provide their customers with a quality guarantee.
The already long vase-life is something their customers appreciate and pro-longing this even further with the OptiBoost technology is something we will explore together. Not only that but also explore how we can disrupt and change ways of transportation.
The OptiBoost technology has the ability to impact the sustainability of the entire flower industry.
As the OptiBoost treatment increases the life expectancy of cut flowers, it also increases their durability – this affects the means of transportation needed.
Switching from airplanes to boats can be an option in some cases, going from refrigerated trucks to non-refrigerated, which significantly reduces emissions.
In the case of Porta Nova one goal is to explore the possibility to use less water during transports. Improvements can most likely be made with transporting the roses dry to the customers and this could also have a very positive effect on sustainability.