During a 16 week trial throughout 100 supermarkets in Sweden, great results were achieved with OptiBoost treated roses. The final results show an increase of 36% of sales and waste was reduced by 50%.
A couple of weeks ago we could share the first results from the commercial evaluation alongside Dagab in 100 supermarket stores in Sweden, and the wholesaler APH.
Now the final results are in…and it’s even better!
Since mid-July Dagab has been selling OptiBoost treated roses in 100 stores across Sweden. The evaluation has been formed as blind tests, meaning that neither the store nor the consumer knows which stores are selling OptiBoost-roses and which stores are selling untreated. The purpose was to genuinely understand the impact in terms of sales and wastage.
These results further confirm that the technology works well and leads to interesting benefits for supermarkets. The consumers didn’t know that the vase life would be better as well, but visually – they do notice that the flowers look better in the shops, as the colors are more intense and the flowers open more evenly.
The commercial evaluation of OptiBoost treatment of roses with the supermarket chain is now completed. After 16 weeks it confirms 36% higher sales and reduced wastage by half in the 100 stores included in the evaluation.
The end result shows that sales have been strong in all stores, but the stores that have sold OptiBoost roses have increased their sales by 36% more than the comparative stores. We also see a significant reduction in wastage due to the roses lasting longer, in total, the waste could be cut by half.
Prioritizing sustainability doesn’t have to be a cost, rather it is a great selling point that leads to higher customer satisfaction. With OptiBoost our goal is to make the flower industry more sustainable, from transportation to waste and energy savings.
OptiCept Technologies has entered an agreement with the Chilean forestry company CMPC. Cuttings will now be boosted with nutrients using a unique vacuum impregnation technology called OptiBoost.
In this video, Sweden’s leading importer of cut flowers, APH explains how the use OptiBoost® to boost sales, reduce waste and enhance the cut flower experience for consumers
OptiCept starts a forestry pilot project for treating Camellia and Eucalyptus cuttings in Guangxi, China to improve rooting with OptiBoost.
With the OptiBoost technology, we contribute to an extended, optimized, and more sustainable Cut Flower Experience. We help growers, wholesalers and retailers boost quality, increase sustainability and improve business.
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