OptiBoost will launch independent sustainability testing in the UK for cut flowers in September.

In September, OptiCept will launch independent sustainability testing in the UK in preparation for launch with MM Flowers.

In June 2020, OptiBoost signed an evaluation agreement with MM Flowers. The corona situation has created delays, but the next step will be taken in September.

Treatments will be performed on-site at MM Flowers in Huntingdon and these will be evaluated by the independent organization Apex in order to obtain an official report that can be used worldwide.

The tests will last for 12 weeks and the goal is that the results will, among other things, open the doors to the large English grocery market with players such as. Marks & Spencer and Tesco.

OptiCept will in early September install a OptiBoost Freja machine at MM Flowers in Huntingdon north of London and the tests will be done on MM Flowers roses from Kenya.

“It is very satisfying that we finally take the next step with MM Flowers. A  year later than planned, but we can not influence the Corona situation. We expect the report from Apex to speed up the launch. ”

says Ulf Hagman, Chairman of the Board of OptiCept Technologies.

Colum Donnelly, Technical Director of MM Flowers reiterated the potential for the trials:
 
“Prolonging life is a consistent goal in the cut flower sector and any technology that can help deliver that goal will always be well appreciated by the consumer”

Like this article?

More Insights

OptiBoost - Cut Flowers

The Vacuum Infusion Process (Video)

We use vacuum infusion to impregnate the cut flowers with a nutrient solution. But not just any nutrient solution – we have developed a functionalized nutrient solution based on the third generation of nanotechnology.

Read More »
OptiBoost - Cut Flowers

Commercial breakthrough in retail for OptiBoost

During autumn of 2021, extensive evaluations of the OptiBoost technology were carried out together with APH and Dagab including 200 grocery stores, results that now lead to Dagab choosing to treat all its roses with OptiBoost.

Read More »