They have voiced particular interest in influencing the consumer experience and vase-life of the roses delivered to Russia where the transports are very long but also for their customers in Europe.
After initial great results with treatments carried out with Syngenta in Kenya, Evaluation of treatment before and after transport is also something that will be further analyzed.
“The fact that Red Lands now chooses to proceed with the installation of OptiBoost on its farm is a very positive signal. Kenya is a major producer of roses and a key market for us. We see great potential in Red Lands as a customer and are excited to now begin the final phase of the evaluation.” Says Johan Möllerström, CEO of OptiBoost partner, OptiCept Technologies.
Red Lands are renowned for their high-quality roses and provide Europe and Russia with their flowers. At the Kenyan farm, a wide assortment of close to 200 varieties of roses is grown.
Red Lands Roses was established in 1996 in Ruiru, 35km Northeast of Nairobi, Kenya. The altitude of 1800m and the proximity to the equator are ideal conditions for the cultivation of roses.
They specialize in growing and exporting T-Hybrid and spray roses of the highest quality.
The roses are grown on 28 hectares of land in over 20 greenhouses on a 100% hydroponic system with full recycling of water, preventing rejects of phosphates and nitrates from seeping into groundwater.
The substrate is volcanic material that is dug out from close to the farm, washed, and sterilized.
Red Lands Roses is internationally recognized for its green horticulture that respects people and the environment.
Green labels have been awarded by several organizations such as FLO-Max Havelaar (Fair Trade Labelling Organisations International), MPS-A (Highest grade for environment care), KFC (Kenya Flower Council, Silver grade), FFP (Fair Flowers Fair Plants, label for the efficiency of the tracking system), GLOBAL-GAP (Good Agricultural Practice).
These organizations perform audits regularly and Red Lands Roses keeps implementing the best practices for a better world.
With the OptiBoost technology, we contribute to an extended, optimized, and more sustainable Cut Flower Experience. We help growers, wholesalers and retailers boost quality, increase sustainability and improve business.